SaaS E-Commerce
SHOPIFY: FIND YOUR FIT
Shopping online for clothes should feel exciting, but too often it ends with disappointment.
Imagine adding a dress to your cart, waiting days for delivery, and then realizing…it doesn’t fit.
This was the everyday reality for millions of shoppers.
Role :
Product Design, Wireframing, Prototyping, Usability Testing
Duration :
6 Months
July 2021 - December 2021
Team :
1 Product Designer (me),
1 Product Manager,
2 Developers, 1 Engineer
Tools :
Figma, FigJam, Sketch, Adobe XD, Shopify Polaris Design System
The Problem :
Sizing uncertainty is the biggest obstacle in online fashion. Millions of shoppers hesitate at checkout, forced to guess their size. This guesswork leads to a frustrating cycle of returns, costing retailers billions in lost revenue, shipping fees, and customer trust.
PROBLEM STATEMENT
How might we help shoppers confidently pick the right size, reduce returns, and improve the online fashion experience - without overwhelming them?
The SOLUTION :
I designed Find Your Fit, a Shopify plugin integrated directly into storefront product pages.
Intuitive input flow for shopper details (height, weight, age, body type).
AI-driven personalized recommendations based on brand-specific size charts + aggregated shopper data.
Clear, accessible UI copy that minimized confusion.
Visual hierarchy and design consistency aligned with Shopify Polaris system.
Seamless integration into retailer storefronts for effortless adoption.
The impact :
"We are already seeing a substantially higher conversion rate from our shoppers who use Pixibo's size recommendation service. In addition, and crucially for us, we are seeing a substantial reduction in size & fit related return rates when this Find Your Fit feature is been used."
Sander Ligthart
Retention Manager at JOSHV.COM
The conversion rates grew 20%-30% higher than the previous versions within the first 3 months
0%
0%
Higher Conversion Rate
"We have been using Find Your Fit for many months now. We are happy with it. Great support team, fast answers to all our queries. It works very well with Shopify and it is very easy to integrate. We had amazing feedback from our customers. We definitely recommend Find Your Fit."
Ify Ubby
Founder, OliveAnkara
My contribution helped the brands increase their sales coverage by 35%-50%
0%
0%
Sales Coverage Rate
"We chose Find Your Fit over other solutions and so far we are very satisfied! The support team was very helpful getting us up and running, and prompt to respond to any questions I had."
Kyle McKiernan
Web Content Manager at Mondetta
Saving costs for retailers while promoting sustainable shopping practices.
0%
0%
Reduction in Returns
"We are excited to partner with Pixibo to bring a unique footwear recommendation solution for our shoppers across South East Asia. Pixibo's approach combines the best in digital footprint technology with a powerful recommendation engine to help every shopper find the right shoe across our Planet Sports stores and on PlanetSports.Asia."
Michael Capper
CEO at MAP Active
"We are delighted to partner with Pixibo to power Zalora's size recommendations. There are many players in the size and fit space but the key for us was to find the most accurate solution which we defined as the solution that drives greatest reduction to our return rates. We ran a comprehensive test with multiple vendors and saw the greatest improvement in return rates on the Pixibo platform."
Jessendra Loke
Product Manager, Zalora Group
"Pixibo delivers a true white glove service - they did all of the heavy lifting from UX/UI design to custom front end development, working closely and efficiently with our Product team. Working with Pixibo enabled us to push out a significant product feature with no dependancy on our engineering resources.
Paulo Roberto Almeida
Regional VP of Engineering at POMELOFASHION.com
Emphathize :
I started by interviewing Shopify store owners and merchants who struggled with existing sizing tools, and by analyzing app reviews + support tickets. This uncovered both emotional pain points and usability flaws.
“Every brand’s sizes are different. I never know what to pick.”
Jessendra Loke
Product Manager, Zalora Group
Merchants felt frustrated by high return rates and constant “what size am I?” support queries.
Jessendra Loke
Product Manager, Zalora Group
“I usually buy two sizes and return one it’s annoying but safer.”
Jessendra Loke
Product Manager, Zalora Group
I paired this with a heuristic evaluation, which revealed:
Poor information architecture (users didn’t know where to start).
Missing system feedback (no progress indicators).
Tech-heavy language (scaring non-technical users).
Define :
From the insights, I created personas like Mallory who is a boutique owner juggling limited time and resources.
PROBLEM STATEMENT
How might we help shoppers confidently pick the right size - while making setup effortless for merchants?
Success Criteria
Reduce merchant setup time.
Improve shopper confidence at decision points.
Lower return rates by ~3–4%.
Ideate :
I brainstormed solutions with the team and mapped them against usability heuristics to ensure scalability + clarity.
Concepts ranged from AR try-ons to static improved charts.
Through co-design sessions with a PM and devs, we narrowed down to 4 scalable redesigns:
Dashboard – Central hub with onboarding + progress tracking.
Size Chart Builder – Step-by-step tool with templates + live previews.
Product Assignment – Bulk linking + smart filters.
Widget Configurator – No-code styling with live previews + mobile support.
Prototype :
I translated ideas into wireframes and interactive Figma prototypes.
Simplified overwhelming forms into step-by-step flows.
Added progress indicators + clear CTAs.
Matched Shopify’s UI patterns for familiarity.
Dashboard
❌ Confusing layout with 4 random cards under “[Mango]” header
❌ No clear starting point
❌ Hard to track progress through steps
❌ Poor navigation between functions
❌ Users unsure if setup was complete
❌ Looked unprofessional → lowered trust
Old
Size Chart Creation
❌ 3 unclear options with vague labels
❌ No explanation of differences
❌ Users wasted time figuring out choices
❌ High chance of picking wrong tool
❌ Confusion led to drop-offs
Old
Product Assignment
❌ Very basic management interface
❌ Couldn’t assign size charts in bulk
❌ Limited filtering = lots of scrolling
❌ Duplicate “save” buttons → errors
❌ Users double-checked work because status was unclear
Old
Widget Configuration
❌ Technical, developer-focused language
❌ Non-technical users overwhelmed
❌ No visual preview → anxiety about mistakes
❌ Too much jargon → wasted time
❌ Users hesitant to make changes
Old
Find Your Fit 2.0
While redesigning the Pixibo Shopify plugin, my core goal was to
reduce merchant confusion, improve efficiency, and build shopper trust by creating a setup experience that feels professional, intuitive, and error-free.
→ Introduced step indicators, progress tracking, and logical task sequences to align with user mental models.
Guided Flow
Visibility of system status & Match between system and real world
→ Applied Shopify Polaris design standards and a cohesive visual language to signal reliability and brand credibility.
Trust & Professionalism
Consistency and standards
→ Added bulk actions, clear status messages, and undo/redo safeguards to reduce mistakes and build confidence.
Error Prevention & Recovery
Error prevention & Help users recover from errors
→ Removed jargon, redundant actions, and clutter to keep merchants focused on essential tasks.
Clarity & Simplicity
Aesthetic and minimalist design
→ Replaced vague labels with descriptive text, previews, and visual cues so users don’t have to guess.
Recognition over Recall
Recognition rather than recall
Dashboard
✅ Clear value proposition explaining product benefits
✅ Visual three-step process with intuitive icons
✅ Progress indicators showing completed steps
✅ Descriptive text clarifying each step’s purpose
✅ Logical flow with arrow indicators between steps
✅ Prominent “Get Started” CTA guiding the next action
New
Size Chart Creation
✅ Two distinct options: “Size Chart Builder” & “Size Chart Finder”
✅ Clear purpose statements + usage guidelines for each
✅ Video tutorials (2:36 duration) to preview workflows
✅ Recommended option visually highlighted
✅ “When to use” scenarios reduce decision paralysis
New
Product Assignment
✅ Clear status indicators: “Brand Check Completed” & “SKU Check Completed”
✅ Advanced filtering by Gender, Brand, Category, and Size Chart
✅ Bulk assign functionality for faster management
✅ Visual product cards with pre-filled info
✅ Undo/Redo/Refresh actions for error recovery
New
Widget Configuration
✅ Simple On/Off toggle with immediate visual feedback
✅ Plain-language placement guidance (“near your add to cart button”)
✅ Language settings simplified with flag icons
✅ Location settings clarified with cart icon reference
✅ Clear “Back” and “Finish” actions for safe navigation
New
Old
New
Old
New
Old
New
Old
New
Test :
I ran usability tests with 5 Shopify merchants.
All successfully completed key flows (build a chart, assign products, configure widget).
Feedback: “This is way quicker, I don’t need a dev to set this up.”
Iterations included clearer edit options, helper text for “fit preference,” and validation for odd inputs.
Impact:
My contribution helped the brands increase their sales coverage by 35%-50%
0%
0%
Sales Coverage Rate
Saving costs for retailers while promoting sustainable shopping practices.
0%
0%
Reduction in Returns
“Pixibo delivers a true white glove service - all the heavy lifting, no dependency on our engineers.”
- Paulo Almeida, VP Engineering, PomeloFashion
Scalable, Sustainable
The conversion rates grew 20%-30% higher than the previous versions within the first 3 months
0%
0%
Higher Conversion Rate
Reflection :
The power of listening first → interviews + heuristic reviews set the right direction.
The need to design for trust → transparency and friendly copy built user confidence.
How iterative prototyping saves assumptions from
shipping.And that collaboration with devs early ensures scalability and feasibility.
TAKEAWAY
By empathizing with both merchants and shoppers, I delivered a redesign that was not only intuitive but also delivered real business impact.
Relevant Projects
Ed-Tech
Indiana University: MoBile App
Shopping online for clothes should feel exciting, but too often it ends with disappointment. Imagine adding a dress to your cart, waiting days for delivery, and then realizing…it doesn’t fit. This was the everyday reality for millions of shoppers.
Health-Tech : Coming Soon
Emergency Response Dashboard
In high-stakes emergencies, every second counts. Doctors, EMTs, and Dispatchers juggle multiple alerts at once. But misinterpreting or delaying even one critical alert can cost lives. Existing dashboards overwhelmed responders with fragmented data and poor prioritization.
Hi
Found something that resonated?
Let’s collaborate and turn insights into impact.
Contact
Email :
nsolseiu@gmail.com
SaaS E-Commerce
SHOPIFY: FIND YOUR FIT
Shopping online for clothes should feel exciting, but too often it ends with disappointment.
Imagine adding a dress to your cart, waiting days for delivery, and then realizing…it doesn’t fit.
This was the everyday reality for millions of shoppers.
Role :
Product Design, Wireframing, Prototyping, Usability Testing
Duration :
6 Months
July 2021 - December 2021
Team :
1 Product Designer (me),
1 Product Manager,
2 Developers, 1 Engineer
Tools :
Figma, FigJam, Sketch, Adobe XD, Shopify Polaris Design System
The Problem :
Sizing uncertainty is the biggest obstacle in online fashion. Millions of shoppers hesitate at checkout, forced to guess their size. This guesswork leads to a frustrating cycle of returns, costing retailers billions in lost revenue, shipping fees, and customer trust.
PROBLEM STATEMENT
How might we help shoppers confidently pick the right size, reduce returns, and improve the online fashion experience - without overwhelming them?
The SOLUTION :
I designed Find Your Fit, a Shopify plugin integrated directly into storefront product pages.
Intuitive input flow for shopper details (height, weight, age, body type).
AI-driven personalized recommendations based on brand-specific size charts + aggregated shopper data.
Clear, accessible UI copy that minimized confusion.
Visual hierarchy and design consistency aligned with Shopify Polaris system.
Seamless integration into retailer storefronts for effortless adoption.
The impact :
"We are already seeing a substantially higher conversion rate from our shoppers who use Pixibo's size recommendation service. In addition, and crucially for us, we are seeing a substantial reduction in size & fit related return rates when this Find Your Fit feature is been used."
Sander Ligthart
Retention Manager at JOSHV.COM
The conversion rates grew 20%-30% higher than the previous versions within the first 3 months
0%
0%
Higher Conversion Rate
"We have been using Find Your Fit for many months now. We are happy with it. Great support team, fast answers to all our queries. It works very well with Shopify and it is very easy to integrate. We had amazing feedback from our customers. We definitely recommend Find Your Fit."
Ify Ubby
Founder, OliveAnkara
My contribution helped the brands increase their sales coverage by 35%-50%
0%
0%
Sales Coverage Rate
"We chose Find Your Fit over other solutions and so far we are very satisfied! The support team was very helpful getting us up and running, and prompt to respond to any questions I had."
Kyle McKiernan
Web Content Manager at Mondetta
Saving costs for retailers while promoting sustainable shopping practices.
0%
0%
Reduction in Returns
"We are excited to partner with Pixibo to bring a unique footwear recommendation solution for our shoppers across South East Asia. Pixibo's approach combines the best in digital footprint technology with a powerful recommendation engine to help every shopper find the right shoe across our Planet Sports stores and on PlanetSports.Asia."
Michael Capper
CEO at MAP Active
"We are delighted to partner with Pixibo to power Zalora's size recommendations. There are many players in the size and fit space but the key for us was to find the most accurate solution which we defined as the solution that drives greatest reduction to our return rates. We ran a comprehensive test with multiple vendors and saw the greatest improvement in return rates on the Pixibo platform."
Jessendra Loke
Product Manager, Zalora Group
"Pixibo delivers a true white glove service - they did all of the heavy lifting from UX/UI design to custom front end development, working closely and efficiently with our Product team. Working with Pixibo enabled us to push out a significant product feature with no dependancy on our engineering resources.
Paulo Roberto Almeida
Regional VP of Engineering at POMELOFASHION.com
Emphathize :
I started by interviewing Shopify store owners and merchants who struggled with existing sizing tools, and by analyzing app reviews + support tickets. This uncovered both emotional pain points and usability flaws.
“Every brand’s sizes are different. I never know what to pick.”
Jessendra Loke
Product Manager, Zalora Group
Merchants felt frustrated by high return rates and constant “what size am I?” support queries.
Jessendra Loke
Product Manager, Zalora Group
“I usually buy two sizes and return one it’s annoying but safer.”
Jessendra Loke
Product Manager, Zalora Group
I paired this with a heuristic evaluation, which revealed:
Poor information architecture (users didn’t know where to start).
Missing system feedback (no progress indicators).
Tech-heavy language (scaring non-technical users).
Define :
From the insights, I created personas like Mallory who is a boutique owner juggling limited time and resources.
PROBLEM STATEMENT
How might we help shoppers confidently pick the right size - while making setup effortless for merchants?
Success Criteria
Reduce merchant setup time.
Improve shopper confidence at decision points.
Lower return rates by ~3–4%.
Ideate :
I brainstormed solutions with the team and mapped them against usability heuristics to ensure scalability + clarity.
Concepts ranged from AR try-ons to static improved charts.
Through co-design sessions with a PM and devs, we narrowed down to 4 scalable redesigns:
Dashboard – Central hub with onboarding + progress tracking.
Size Chart Builder – Step-by-step tool with templates + live previews.
Product Assignment – Bulk linking + smart filters.
Widget Configurator – No-code styling with live previews + mobile support.
Prototype :
I translated ideas into wireframes and interactive Figma prototypes.
Simplified overwhelming forms into step-by-step flows.
Added progress indicators + clear CTAs.
Matched Shopify’s UI patterns for familiarity.
Dashboard
❌ Confusing layout with 4 random cards under “[Mango]” header
❌ No clear starting point
❌ Hard to track progress through steps
❌ Poor navigation between functions
❌ Users unsure if setup was complete
❌ Looked unprofessional → lowered trust
Old
Size Chart Creation
❌ 3 unclear options with vague labels
❌ No explanation of differences
❌ Users wasted time figuring out choices
❌ High chance of picking wrong tool
❌ Confusion led to drop-offs
Old
Product Assignment
❌ Very basic management interface
❌ Couldn’t assign size charts in bulk
❌ Limited filtering = lots of scrolling
❌ Duplicate “save” buttons → errors
❌ Users double-checked work because status was unclear
Old
Widget Configuration
❌ Technical, developer-focused language
❌ Non-technical users overwhelmed
❌ No visual preview → anxiety about mistakes
❌ Too much jargon → wasted time
❌ Users hesitant to make changes
Old
Find Your Fit 2.0
While redesigning the Pixibo Shopify plugin, my core goal was to
reduce merchant confusion, improve efficiency, and build shopper trust by creating a setup experience that feels professional, intuitive, and error-free.
→ Introduced step indicators, progress tracking, and logical task sequences to align with user mental models.
Guided Flow
Visibility of system status & Match between system and real world
→ Applied Shopify Polaris design standards and a cohesive visual language to signal reliability and brand credibility.
Trust & Professionalism
Consistency and standards
→ Added bulk actions, clear status messages, and undo/redo safeguards to reduce mistakes and build confidence.
Error Prevention & Recovery
Error prevention & Help users recover from errors
→ Removed jargon, redundant actions, and clutter to keep merchants focused on essential tasks.
Clarity & Simplicity
Aesthetic and minimalist design
→ Replaced vague labels with descriptive text, previews, and visual cues so users don’t have to guess.
Recognition over Recall
Recognition rather than recall
Dashboard
✅ Clear value proposition explaining product benefits
✅ Visual three-step process with intuitive icons
✅ Progress indicators showing completed steps
✅ Descriptive text clarifying each step’s purpose
✅ Logical flow with arrow indicators between steps
✅ Prominent “Get Started” CTA guiding the next action
New
Size Chart Creation
✅ Two distinct options: “Size Chart Builder” & “Size Chart Finder”
✅ Clear purpose statements + usage guidelines for each
✅ Video tutorials (2:36 duration) to preview workflows
✅ Recommended option visually highlighted
✅ “When to use” scenarios reduce decision paralysis
New
Product Assignment
✅ Clear status indicators: “Brand Check Completed” & “SKU Check Completed”
✅ Advanced filtering by Gender, Brand, Category, and Size Chart
✅ Bulk assign functionality for faster management
✅ Visual product cards with pre-filled info
✅ Undo/Redo/Refresh actions for error recovery
New
Widget Configuration
✅ Simple On/Off toggle with immediate visual feedback
✅ Plain-language placement guidance (“near your add to cart button”)
✅ Language settings simplified with flag icons
✅ Location settings clarified with cart icon reference
✅ Clear “Back” and “Finish” actions for safe navigation
New
Old
New
Old
New
Old
New
Old
New
Test :
I ran usability tests with 5 Shopify merchants.
All successfully completed key flows (build a chart, assign products, configure widget).
Feedback: “This is way quicker, I don’t need a dev to set this up.”
Iterations included clearer edit options, helper text for “fit preference,” and validation for odd inputs.
Impact:
My contribution helped the brands increase their sales coverage by 35%-50%
0%
0%
Sales Coverage Rate
Saving costs for retailers while promoting sustainable shopping practices.
0%
0%
Reduction in Returns
“Pixibo delivers a true white glove service - all the heavy lifting, no dependency on our engineers.”
- Paulo Almeida, VP Engineering, PomeloFashion
Scalable, Sustainable
The conversion rates grew 20%-30% higher than the previous versions within the first 3 months
0%
0%
Higher Conversion Rate
Reflection :
The power of listening first → interviews + heuristic reviews set the right direction.
The need to design for trust → transparency and friendly copy built user confidence.
How iterative prototyping saves assumptions from
shipping.And that collaboration with devs early ensures scalability and feasibility.
TAKEAWAY
By empathizing with both merchants and shoppers, I delivered a redesign that was not only intuitive but also delivered real business impact.
Relevant Projects
Ed-Tech
Indiana University: MoBile App
Shopping online for clothes should feel exciting, but too often it ends with disappointment. Imagine adding a dress to your cart, waiting days for delivery, and then realizing…it doesn’t fit. This was the everyday reality for millions of shoppers.
Health-Tech : Coming Soon
Emergency Response Dashboard
In high-stakes emergencies, every second counts. Doctors, EMTs, and Dispatchers juggle multiple alerts at once. But misinterpreting or delaying even one critical alert can cost lives. Existing dashboards overwhelmed responders with fragmented data and poor prioritization.
Hi
Found something that resonated?
Let’s collaborate and turn insights into impact.
Contact
Email :
nsolseiu@gmail.com
SaaS E-Commerce
SHOPIFY: FIND YOUR FIT
Shopping online for clothes should feel exciting, but too often it ends with disappointment.
Imagine adding a dress to your cart, waiting days for delivery, and then realizing…it doesn’t fit.
This was the everyday reality for millions of shoppers.
Role :
Product Design, Wireframing, Prototyping, Usability Testing
Duration :
6 Months
July 2021 - December 2021
Team :
1 Product Designer (me),
1 Product Manager,
2 Developers, 1 Engineer
Tools :
Figma, FigJam, Sketch, Adobe XD, Shopify Polaris Design System
The Problem :
Sizing uncertainty is the biggest obstacle in online fashion. Millions of shoppers hesitate at checkout, forced to guess their size. This guesswork leads to a frustrating cycle of returns, costing retailers billions in lost revenue, shipping fees, and customer trust.
PROBLEM STATEMENT
How might we help shoppers confidently pick the right size, reduce returns, and improve the online fashion experience - without overwhelming them?
The SOLUTION :
I designed Find Your Fit, a Shopify plugin integrated directly into storefront product pages.
Intuitive input flow for shopper details (height, weight, age, body type).
AI-driven personalized recommendations based on brand-specific size charts + aggregated shopper data.
Clear, accessible UI copy that minimized confusion.
Visual hierarchy and design consistency aligned with Shopify Polaris system.
Seamless integration into retailer storefronts for effortless adoption.
The impact :
"We are already seeing a substantially higher conversion rate from our shoppers who use Pixibo's size recommendation service. In addition, and crucially for us, we are seeing a substantial reduction in size & fit related return rates when this Find Your Fit feature is been used."
Sander Ligthart
Retention Manager at JOSHV.COM
The conversion rates grew 20%-30% higher than the previous versions within the first 3 months
0%
0%
Higher Conversion Rate
"We have been using Find Your Fit for many months now. We are happy with it. Great support team, fast answers to all our queries. It works very well with Shopify and it is very easy to integrate. We had amazing feedback from our customers. We definitely recommend Find Your Fit."
Ify Ubby
Founder, OliveAnkara
My contribution helped the brands increase their sales coverage by 35%-50%
0%
0%
Sales Coverage Rate
"We chose Find Your Fit over other solutions and so far we are very satisfied! The support team was very helpful getting us up and running, and prompt to respond to any questions I had."
Kyle McKiernan
Web Content Manager at Mondetta
Saving costs for retailers while promoting sustainable shopping practices.
0%
0%
Reduction in Returns
"We are excited to partner with Pixibo to bring a unique footwear recommendation solution for our shoppers across South East Asia. Pixibo's approach combines the best in digital footprint technology with a powerful recommendation engine to help every shopper find the right shoe across our Planet Sports stores and on PlanetSports.Asia."
Michael Capper
CEO at MAP Active
"We are delighted to partner with Pixibo to power Zalora's size recommendations. There are many players in the size and fit space but the key for us was to find the most accurate solution which we defined as the solution that drives greatest reduction to our return rates. We ran a comprehensive test with multiple vendors and saw the greatest improvement in return rates on the Pixibo platform."
Jessendra Loke
Product Manager, Zalora Group
"Pixibo delivers a true white glove service - they did all of the heavy lifting from UX/UI design to custom front end development, working closely and efficiently with our Product team. Working with Pixibo enabled us to push out a significant product feature with no dependancy on our engineering resources.
Paulo Roberto Almeida
Regional VP of Engineering at POMELOFASHION.com
Emphathize :
I started by interviewing Shopify store owners and merchants who struggled with existing sizing tools, and by analyzing app reviews + support tickets. This uncovered both emotional pain points and usability flaws.
“Every brand’s sizes are different. I never know what to pick.”
Jessendra Loke
Product Manager, Zalora Group
Merchants felt frustrated by high return rates and constant “what size am I?” support queries.
Jessendra Loke
Product Manager, Zalora Group
“I usually buy two sizes and return one it’s annoying but safer.”
Jessendra Loke
Product Manager, Zalora Group
I paired this with a heuristic evaluation, which revealed:
Poor information architecture (users didn’t know where to start).
Missing system feedback (no progress indicators).
Tech-heavy language (scaring non-technical users).
Define :
From the insights, I created personas like Mallory who is a boutique owner juggling limited time and resources.
PROBLEM STATEMENT
How might we help shoppers confidently pick the right size - while making setup effortless for merchants?
Success Criteria
Reduce merchant setup time.
Improve shopper confidence at decision points.
Lower return rates by ~3–4%.
Ideate :
I brainstormed solutions with the team and mapped them against usability heuristics to ensure scalability + clarity.
Concepts ranged from AR try-ons to static improved charts.
Through co-design sessions with a PM and devs, we narrowed down to 4 scalable redesigns:
Dashboard – Central hub with onboarding + progress tracking.
Size Chart Builder – Step-by-step tool with templates + live previews.
Product Assignment – Bulk linking + smart filters.
Widget Configurator – No-code styling with live previews + mobile support.
Prototype :
I translated ideas into wireframes and interactive Figma prototypes.
Simplified overwhelming forms into step-by-step flows.
Added progress indicators + clear CTAs.
Matched Shopify’s UI patterns for familiarity.
Dashboard
❌ Confusing layout with 4 random cards under “[Mango]” header
❌ No clear starting point
❌ Hard to track progress through steps
❌ Poor navigation between functions
❌ Users unsure if setup was complete
❌ Looked unprofessional → lowered trust
Old
Size Chart Creation
❌ 3 unclear options with vague labels
❌ No explanation of differences
❌ Users wasted time figuring out choices
❌ High chance of picking wrong tool
❌ Confusion led to drop-offs
Old
Product Assignment
❌ Very basic management interface
❌ Couldn’t assign size charts in bulk
❌ Limited filtering = lots of scrolling
❌ Duplicate “save” buttons → errors
❌ Users double-checked work because status was unclear
Old
Widget Configuration
❌ Technical, developer-focused language
❌ Non-technical users overwhelmed
❌ No visual preview → anxiety about mistakes
❌ Too much jargon → wasted time
❌ Users hesitant to make changes
Old
Find Your Fit 2.0
While redesigning the Pixibo Shopify plugin, my core goal was to
reduce merchant confusion, improve efficiency, and build shopper trust by creating a setup experience that feels professional, intuitive, and error-free.
→ Introduced step indicators, progress tracking, and logical task sequences to align with user mental models.
Guided Flow
Visibility of system status & Match between system and real world
→ Applied Shopify Polaris design standards and a cohesive visual language to signal reliability and brand credibility.
Trust & Professionalism
Consistency and standards
→ Added bulk actions, clear status messages, and undo/redo safeguards to reduce mistakes and build confidence.
Error Prevention & Recovery
Error prevention & Help users recover from errors
→ Removed jargon, redundant actions, and clutter to keep merchants focused on essential tasks.
Clarity & Simplicity
Aesthetic and minimalist design
→ Replaced vague labels with descriptive text, previews, and visual cues so users don’t have to guess.
Recognition over Recall
Recognition rather than recall
Dashboard
✅ Clear value proposition explaining product benefits
✅ Visual three-step process with intuitive icons
✅ Progress indicators showing completed steps
✅ Descriptive text clarifying each step’s purpose
✅ Logical flow with arrow indicators between steps
✅ Prominent “Get Started” CTA guiding the next action
New
Size Chart Creation
✅ Two distinct options: “Size Chart Builder” & “Size Chart Finder”
✅ Clear purpose statements + usage guidelines for each
✅ Video tutorials (2:36 duration) to preview workflows
✅ Recommended option visually highlighted
✅ “When to use” scenarios reduce decision paralysis
New
Product Assignment
✅ Clear status indicators: “Brand Check Completed” & “SKU Check Completed”
✅ Advanced filtering by Gender, Brand, Category, and Size Chart
✅ Bulk assign functionality for faster management
✅ Visual product cards with pre-filled info
✅ Undo/Redo/Refresh actions for error recovery
New
Widget Configuration
✅ Simple On/Off toggle with immediate visual feedback
✅ Plain-language placement guidance (“near your add to cart button”)
✅ Language settings simplified with flag icons
✅ Location settings clarified with cart icon reference
✅ Clear “Back” and “Finish” actions for safe navigation
New
Old
New
Old
New
Old
New
Old
New
Test :
I ran usability tests with 5 Shopify merchants.
All successfully completed key flows (build a chart, assign products, configure widget).
Feedback: “This is way quicker, I don’t need a dev to set this up.”
Iterations included clearer edit options, helper text for “fit preference,” and validation for odd inputs.
Impact:
My contribution helped the brands increase their sales coverage by 35%-50%
0%
0%
Sales Coverage Rate
Saving costs for retailers while promoting sustainable shopping practices.
0%
0%
Reduction in Returns
“Pixibo delivers a true white glove service - all the heavy lifting, no dependency on our engineers.”
- Paulo Almeida, VP Engineering, PomeloFashion
Scalable, Sustainable
The conversion rates grew 20%-30% higher than the previous versions within the first 3 months
0%
0%
Higher Conversion Rate
Reflection :
The power of listening first → interviews + heuristic reviews set the right direction.
The need to design for trust → transparency and friendly copy built user confidence.
How iterative prototyping saves assumptions from
shipping.And that collaboration with devs early ensures scalability and feasibility.
TAKEAWAY
By empathizing with both merchants and shoppers, I delivered a redesign that was not only intuitive but also delivered real business impact.
Relevant Projects
Ed-Tech
Indiana University: MoBile App
Shopping online for clothes should feel exciting, but too often it ends with disappointment. Imagine adding a dress to your cart, waiting days for delivery, and then realizing…it doesn’t fit. This was the everyday reality for millions of shoppers.
Health-Tech : Coming Soon
Emergency Response Dashboard
In high-stakes emergencies, every second counts. Doctors, EMTs, and Dispatchers juggle multiple alerts at once. But misinterpreting or delaying even one critical alert can cost lives. Existing dashboards overwhelmed responders with fragmented data and poor prioritization.
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Contact
Email :
nsolseiu@gmail.com